Google Ads Shopping campaigns are powerful for promoting your ecommerce products and driving direct sales. With visually engaging ad formats that showcase the products’ image, price, and other relevant information, Shopping campaigns can help businesses attract potential customers and boost conversion rates. To maximise the Return on Investment (ROI) and unlock the full potential of […]

Google Ads Exact Match is not exact anymore. In fact, Exact Match is as broad as ever. Back in the day, Exact Match lived up to its name. Over the years it has become more broad. None more so than the past 12 months. To the point that numerous irrelevant queries are appearing. What is

Google Ads retired Expanded Text Ads (ETAs) in June 2022 leaving Responsive Search Ads (RSAs) as the only text ads available to create moving forward. Whereas ETAs consisted of only 3 Headlines and 2 Descriptions you could create the ad copy exactly how you wanted the user to see your ad when they search for

Google Ads’ Smart Shopping & Local days are numbered following an announcement on Thursday. The two are being merged into the Performance Max, starting in April and set for completion by end of quarter 3 2022. Performance Max campaigns were first launched in November 2021. In short, they combine your Google Shopping feed with a

Google is testing out a new format for its Sitelinks. Whereas previously the Ads results would show up to four sentences across two rows, we are now seeing three Sitelinks, each with a row on its own. Below is a screenshot of what I am seeing for some search results this morning: The Sitelinks remain