Google Ads Shopping campaigns are powerful for promoting your ecommerce products and driving direct sales. With visually engaging ad formats that showcase the products’ image,… Read More »How to Optimise Your Google Ads Shopping Campaigns in 2023
Google Ads Exact Match is not exact anymore. In fact, Exact Match is as broad as ever. Back in the day, Exact Match lived up… Read More »Do You Need Negative Keywords with Exact Match?
Google Ads retired Expanded Text Ads (ETAs) in June 2022 leaving Responsive Search Ads (RSAs) as the only text ads available to create moving forward.… Read More »How To Get Excellent RSA Ad Strength Everytime
Here’s a look at how I decreased the cost per booking by 29% whilst increasing bookings by 33%… Read More »
Google Ads’ Smart Shopping & Local days are numbered following an announcement on Thursday. The two are being merged into the Performance Max, starting in… Read More »Google Ads replacing Smart Shopping – What You Should Know
Google is testing out a new format for its Sitelinks. Whereas previously the Ads results would show up to four sentences across two rows, we… Read More »Google Ads testing new Sitelinks