PPC Blog

Here’s a look at how I decreased the cost per booking by 29% whilst increasing bookings by 33%… Read More »

Launching a new video campaign in Google Ads without adding any exclusions will often result in the majority of your budget being taken up by… Read More »8,000+ Kids YouTube Channels to Exclude from your Video Campaigns

Google Ads is the online advertising platform of search engine giant Google. It allows businesses and advertisers to display ads, banners, product listings and videos… Read More »How To Get £400 Free Google Ads Spend For Your Business

Google Ads’ Smart Shopping & Local days are numbered following an announcement on Thursday. The two are being merged into the Performance Max, starting in… Read More »Google Ads replacing Smart Shopping – What You Should Know

Google is testing out a new format for its Sitelinks. Whereas previously the Ads results would show up to four sentences across two rows, we… Read More »Google Ads testing new Sitelinks

202% 21% 245% Increase in Conversion Rate Decrease in Cost per Conversion Increase in Conversions Before I stepped in A nationwide property portal came to… Read More »Case Study: Improving Google Ads Performance for A Property Portal