Performance Max (Pmax) campaigns were launched by Google in late 2021 and rolled out to everyone the following year. They are a goal-based campaign type… Read More »How to Add Negative Keywords to Google Performance Max Campaigns
Google Ads Exact Match is not exact anymore. In fact, Exact Match is as broad as ever. Back in the day, Exact Match lived up… Read More »Do You Need Negative Keywords with Exact Match?
Google introduced Performance Max campaigns towards the end of 2021 and they took the world by storm, particularly for eCommerce stores. Pmax campaigns as they… Read More »Ultimate Guide To Performance Max Campaigns (2023)
Google Ads retired Expanded Text Ads (ETAs) in June 2022 leaving Responsive Search Ads (RSAs) as the only text ads available to create moving forward.… Read More »How To Get Excellent RSA Ad Strength Everytime
Ad Extensions are a real asset in Google Ads. In fact, they recently changed their name to Assets. They can play a big role in… Read More »How to Get the Most Out of Ad Extensions in 2023
The Return on Investment (ROI) is crucial to any business.You don’t want to be making a loss on your advertising and you don’t want to… Read More »How to Boost Your Google Ads ROI in 2023