Blueberry Life, a start-up life insurance provider, engaged in a dynamic collaboration with me starting in June 2022. At inception, the primary goal was to… Read More »Case Study: Facebook Ads for a Startup Life Insurance Company
Google introduced Performance Max campaigns towards the end of 2021 and they took the world by storm, particularly for eCommerce stores. Pmax campaigns as they… Read More »Ultimate Guide To Performance Max Campaigns (2025)
Ad Extensions are a real asset in Google Ads. In fact, they recently changed their name to Assets. They can play a big role in… Read More »How to Get the Most Out of Ad Extensions in 2025
Your Cost per Click (CPC) in Google Ads is the price you’re paying for each visitor to your website, on average. It is one of… Read More »How to Reduce Your Google Ads CPC in 2025
Your Click-Through Rate (CTR) in Google Ads is very important if you want your potential audience to purchase from you instead of your clients. A… Read More »How to Improve Your Google Ads CTR in 2025
The higher your Google Ads Quality Score is for each of your keywords, the lower the Cost per Click (CPC) you are going to pay… Read More »How to Increase Your Google Ads Quality Score in 2025