Google introduced Performance Max campaigns towards the end of 2021 and they took the world by storm, particularly for eCommerce stores. Pmax campaigns as they are commonly known were a forced upgrade of Smart Shopping campaigns at the time with users now unable to create the latter. What are Performance Max ads? Performance Max campaigns

Ad Extensions are a real asset in Google Ads. In fact, they recently changed their name to Assets. They can play a big role in your Click-through Rate, Quality Score and Conversions. With so many to choose from and with the big affect they can have on your performance, it is crucial that you use

Your Cost per Click (CPC) in Google Ads is the price you’re paying for each visitor to your website, on average. It is one of the most fundamental metrics of an Ads campaign and can play a huge role in whether Google Ads is a success or not for your business. CPCs can vary greatly

Your Click-Through Rate (CTR) in Google Ads is very important if you want your potential audience to purchase from you instead of your clients. A high CTR also plays a big part in bringing down your Cost per Click (CPC) and overall spend. A higher CTR will help improve your Quality Score (QS) which alone

The higher your Google Ads Quality Score is for each of your keywords, the lower the Cost per Click (CPC) you are going to pay for your traffic. You can reduce your CPC and improve your average position at the same time by increasing the Quality Score for each of your keywords. Sound easy? Google’s