Google have announced they will be retiring the popular Broad Match Modifier (BMM) match type. They will be transitioned to an updated version of Phrase… Read More »Google Ads to retire Broad Match Modifier (BMM)
288% 120% Increase in Conversion Rate Decrease in Cost/Conv Background An ecommerce store had been outsourcing their Google Ads campaign to an external agency. The… Read More »Case Study: Improving GDN & Remarketing Performance for an eCommerce Store
Google announced on Wednesday that they will be removing Low Volume Keywords from the Search Terms reports within Google Ads. The following announcement appeared within… Read More »What are the changes to the Google Ads Search Terms Report?
PPC campaigns can be used to scale lead generation for your B2B business. With data showing that less than 3% of Google Ads Text Ads… Read More »4 Tips to Generate More B2B Leads with PPC
Having spent the past three weeks setting up campaign experiments and analysing their impact, I can feel myself slowly morphing into a bit of a… Read More »Testing with AdWords Campaign Experiments (ACE)