PPC Case Studies

Hospitality

My hospitality client started with a £30,000 monthly budget ad were hoping to see better returns than what their agency were giving them. I started with an account restructure, including location-based campaigns, targeted Ad Copy, and negative keywords. Within 3 months they saw a much greater returns on their PPC spend, with an average monthly revenue of over £100,000.

Increase in ROI

205%

Increase in Conversion Rate

45%

Increase in Revenue

150%

Increase in Leads

331%

Increase in Conversion Rate

379%

Finance

I started with an account restructure with a finance client keen to increase their leads whilst reducing the cost per lead. They were averaging 29 leads per month at a cost per lead of £204. Within a few months of publishing my edits their performance picked up, and ultimately, the average number of monthly leads I generated for them increased to 125 between January-July, whilst the average CPL fell to just £48. Needless to say, they have been ecstatic.

Client Testimonials

"Barrie has been a beacon of light for us! This is the most booking requests we have ever received. We now see requests come in every day!"

“Barrie has created a precise and targeted Google Ads campaign, providing us with great lead generation volume and quality. Highly recommended.”

"Barrie has been a valuable asset to our marketing efforts - leading our paid advertising on Meta. As a very early stage start-up, we had a clear objective for EOY, which we surpassed in early Q3! Look forward to continuing our partnership into 2023 and smashing more targets!"

"Barrie has delivered an outstanding ROI on our Google Ads spend over the past couple of years. We're delighted with the results and quality of work."

Property

A national estate agent. They operate within many counties across the UK, so I created very precise Google campaigns for each of the areas they cover. They started with a monthly budget of £40,000. Over the first 12 months I reduced the cost of their quality leads to £16 on average. You can read the full Google Ads Property Portal case study here.

Avg Monthly Leads

2,500

Avg Cost per Lead

£16

Decrease in Cost/Conv

120%

Increase in Conversion Rate

288%

eCommere Store

I took over an existing eCommerce store’s Google Ads from an agency after they had been losing money from their campaign. The changes I made have resulted in their Google Display Network campaigns’ cost per conversion dropping from £46 to £14. You can read the full Google Ads eCommerce case study here.

Food Industry

A London restaurant chain paused their Google Ads in the summer due to poor performance from their appointed agency. They hired me in August to restructure the account and provide ongoing management. I quickly reduced the unprofitable £27 cost/booking to £18, whilst increasing the number of first-time customers. Read my full Google Ads food industry case study here.

Increase in Bookings

33%

Decrease in Cost/Booking

29%

Contact Me

If you’d like to discuss how I can increase your paid search profitability and return on investment, please get in touch.