Case Studies

Hospitality

I built out their new account in February 2019. They had a £30,000 monthly budget but were hoping to see better returns. Within 3 months, with new campaign structures, targeted Ad Copy and additional negative terms, they quickly saw much greater returns on their PPC spend, with an average monthly revenue of £100,000.

Increase in ROI

105%

Increase in Conversion Rate

45%

Increase in Revenue

50%

Increase in Leads

62%

Increase in Conversion Rate

79%

Finance

I started editing the clients campaigns in December 2018, with the client keen to increase leads and reduce the cost per lead. They were averaging 29 leads per month at a cost per lead of £204. Within a few months of my edits going live performance started to pick up in February 2018. The average number of monthly leads I generated for them increased to 47 between February and July 2019, with the average CPL falling to just £127. Needless to say, they were ecstatic.

Property

Client was new to the online property market. They only operated in certain counties within the UK so I created very precise campaigns for the areas they covered. They had a monthly budget of £2,000. Over a 12-month period they were getting leads for £40 on average.

Avg Monthly Leads

Avg Cost per Lead

£40

Get in touch

If you’d like to discuss how I can increase your paid search profitability and return on investment, please get in touch.