My hospitality client started with a £30,000 monthly budget ad were hoping to see better returns than what their agency were giving them. I started with an account restructure, including location-based campaigns, targeted Ad Copy, and negative keywords. Within 3 months they saw a much greater returns on their PPC spend, with an average monthly revenue of over £100,000.
I started with an account restructure with a finance client keen to increase their leads whilst reducing the cost per lead. They were averaging 29 leads per month at a cost per lead of £204. Within a few months of publishing my edits their performance picked up, and ultimately, the average number of monthly leads I generated for them increased to 125 between January-July, whilst the average CPL fell to just £48. Needless to say, they have been ecstatic.
A national estate agent. They operate within many counties across the UK, so I created very precise Google campaigns for each of the areas they cover. They started with a monthly budget of £40,000. Over the first 12 months I reduced the cost of their quality leads to £16 on average. You can read the full Google Ads Property Portal case study here.
I took over an existing eCommerce store’s Google Ads from an agency after they had been losing money from their campaign. The changes I made have resulted in their Google Display Network campaigns’ cost per conversion dropping from £46 to £14. You can read the full Google Ads eCommerce case study here.
A London restaurant chain paused their Google Ads in the summer due to poor performance from their appointed agency. They hired me in August to restructure the account and provide ongoing management. I quickly reduced the unprofitable £27 cost/booking to £18, whilst increasing the number of first-time customers. Read my full Google Ads food industry case study here.
If you’d like to discuss how I can increase your paid search profitability and return on investment, please get in touch.
