Here’s how businesses can make their Facebook Ads profitable by significantly cutting their cost per acquisition. Running Facebook Ads for your small business can be… Read More »Facebook Ads eCommerce Case Study: Reducing CPA by 80%
Google rolled out Performance Max campaigns towards the end of 2021, replacing Smart Shopping with a much more AI-driven campaign type. I have been using… Read More »How To Structure A Performance Max Campaign for Epic Results
Performance Max (Pmax) campaigns were launched by Google in late 2021 and rolled out to everyone the following year. They are a goal-based campaign type… Read More »How to Add Negative Keywords to Google Performance Max Campaigns
Google Ads Shopping campaigns are powerful for promoting your ecommerce products and driving direct sales. With visually engaging ad formats that showcase the products’ image,… Read More »How to Optimise Your Google Ads Shopping Campaigns in 2023
Google Ads Exact Match is not exact anymore. In fact, Exact Match is as broad as ever. Back in the day, Exact Match lived up… Read More »Do You Need Negative Keywords with Exact Match?
Google Ads retired Expanded Text Ads (ETAs) in June 2022 leaving Responsive Search Ads (RSAs) as the only text ads available to create moving forward.… Read More »How To Get Excellent RSA Ad Strength Everytime