Google Ads retired Expanded Text Ads (ETAs) in June 2022 leaving Responsive Search Ads (RSAs) as the only text ads available to create moving forward.… Read More »How To Get Excellent RSA Ad Strength Everytime
Ad Extensions are a real asset in Google Ads. In fact, they recently changed their name to Assets. They can play a big role in… Read More »How to Get the Most Out of Ad Extensions in 2023
Here’s a look at how I decreased the cost per booking by 29% whilst increasing bookings by 33%… Read More »
Your Cost per Click (CPC) in Google Ads is the price you’re paying for each visitor to your website, on average. It is one of… Read More »How to Reduce Your Google Ads CPC in 2023
Your Click-Through Rate (CTR) in Google Ads is very important if you want your potential audience to purchase from you instead of your clients. A… Read More »How to Improve Your Google Ads CTR in 2023
The higher your Google Ads Quality Score is for each of your keywords, the lower the Cost per Click (CPC) you are going to pay… Read More »How to Increase Your Google Ads Quality Score in 2023