Google Ads is the online advertising platform of search engine giant Google. It allows businesses and advertisers to display ads, banners, product listings and videos… Read More »How To Get £400 Free Google Ads Spend For Your Business
Google Ads’ Smart Shopping & Local days are numbered following an announcement on Thursday. The two are being merged into the Performance Max, starting in… Read More »Google Ads replacing Smart Shopping – What You Should Know
Google is testing out a new format for its Sitelinks. Whereas previously the Ads results would show up to four sentences across two rows, we… Read More »Google Ads testing new Sitelinks
202% 21% 245% Increase in Conversion Rate Decrease in Cost per Conversion Increase in Conversions Before I stepped in A nationwide property portal came to… Read More »Case Study: Improving Google Ads Performance for A Property Portal
Google have announced they will be retiring the popular Broad Match Modifier (BMM) match type. They will be transitioned to an updated version of Phrase… Read More »Google Ads to retire Broad Match Modifier (BMM)
288% 120% Increase in Conversion Rate Decrease in Cost/Conv Background An ecommerce store had been outsourcing their Google Ads campaign to an external agency. The… Read More »Case Study: Improving GDN & Remarketing Performance for an eCommerce Store