PPC Blog

Is your task to increase the conversions and reduce the CPA for your Google Ads client? It’s one of the most common KPIs a client… Read More »How to Reduce Your Google Ads CPA in 2025

Google Ads is the online advertising platform of search engine giant Google. It allows businesses and advertisers to display ads, banners, product listings and videos… Read More »How To Get £1,200 Free Google Ads Spend For Your Business

Launching a new video campaign in Google Ads without adding any exclusions will often result in the majority of your budget being taken up by… Read More »9,000+ Kids YouTube Channels to Exclude from your Video Campaigns

After setting up a Display campaign within Google Ads, you may start to notice that lots of the placements your ads are getting impressions and… Read More »How to Exclude YouTube from Google Display Campaigns

Remarketing on Google Ads is an essential campaign for many businesses re-engaging with their audiences with personalised ads. A well-executed remarketing campaign can significantly enhance… Read More »What are the Best Practices of a Google Ads Remarketing Strategy?

Retargeting on Facebook Ads allows businesses to serve personalised ads to users who have previously interacted with their website or app, theoretically increasing the likelihood… Read More »The Ultimate Facebook Ads Retargeting Guide