Is your task to increase the conversions and reduce the CPA for your Google Ads client? It’s one of the most common KPIs a client will throw at me. And when I login to a new client account for the first time I can often find out within 15 minutes if I am going to […]

Google Ads is the online advertising platform of search engine giant Google. It allows businesses and advertisers to display ads, banners, product listings and videos to web users. It is the main source of revenue for the company, generating US$305.6 billion in 2023. From 7 November 2024, Google Partners such as myself, are able to

Launching a new video campaign in Google Ads without adding any exclusions will often result in the majority of your budget being taken up by children. Unless you’re selling children’s products this may not be the best strategy and is often not an idea result to show your clients. In order to try prevent this from happening

After setting up a Display campaign within Google Ads, you may start to notice that lots of the placements your ads are getting impressions and clicks on are coming from YouTube channels and videos. And during the course of your campaign running, they may start to eat away at your budget without contributing any conversions.

Remarketing on Google Ads is an essential campaign for many businesses re-engaging with their audiences with personalised ads. A well-executed remarketing campaign can significantly enhance your Return on Investment (ROI) by driving higher conversion rates and customer retention. Continue reading as I delve into the best practices that businesses can adopt to optimise their Google

Retargeting on Facebook Ads allows businesses to serve personalised ads to users who have previously interacted with their website or app, theoretically increasing the likelihood of converting. Facebook has advanced targeting capabilities and features to help you make a great return on investment (ROI). By following these guidelines, businesses can maximise their ROI from Facebook