PPC Blog

Here’s a look at how I decreased the cost per booking by 29% whilst increasing bookings by 33%… Read More »

Your Cost per Click (CPC) in Google Ads is the price you’re paying for each visitor to your website, on average. It is one of… Read More »How to Reduce Your Google Ads CPC in 2023

Your Click-Through Rate (CTR) in Google Ads is very important if you want your potential audience to purchase from you instead of your clients. A… Read More »How to Improve Your Google Ads CTR in 2023

The higher your Google Ads Quality Score is for each of your keywords, the lower the Cost per Click (CPC) you are going to pay… Read More »How to Increase Your Google Ads Quality Score in 2023

Is your task to increase the conversions and reduce the CPA for your Google Ads client? It’s one of the most common KPIs a client… Read More »How to Reduce Your Google Ads CPA in 2023

Launching a new video campaign in Google Ads without adding any exclusions will often result in the majority of your budget being taken up by… Read More »8,000+ Kids YouTube Channels to Exclude from your Video Campaigns