PPC Blog

The higher your Google Ads Quality Score, the cheaper Cost per Click (CPC) you are going to pay. You can reduce your CPC and improve… Read More »How to Increase Your Quality Score in 2022

Is your task to increase the conversions and reduce the CPA for your Google Ads client? It’s one of the most common KPIs a client… Read More »How to Reduce Your Google Ads CPA in 2022

Google is testing out a new format for its Sitelinks. Whereas previously the Ads results would show up to four sentences across two rows, we… Read More »Google Ads testing new Sitelinks

202% 21% 245% Increase in Conversion Rate Decrease in Cost per Conversion Increase in Conversions Before I stepped in A nationwide property portal came to… Read More »Case Study: Improving Google Ads Performance for A Property Portal

Google have announced they will be retiring the popular Broad Match Modifier (BMM) match type. They will be transitioned to an updated version of Phrase… Read More »Google Ads to retire Broad Match Modifier (BMM)

288% 120% Increase in Conversion Rate Decrease in Cost/Conv Background An ecommerce store had been outsourcing their Google Ads campaign to an external agency.  The… Read More »Case Study: Improving GDN & Remarketing Performance for an eCommerce Store