Save 20% on Google Shopping Costs - Barrie Smith - Freelance PPC Consultant
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Save 20% on Your Google Shopping Costs

Save up to 20% on your Google Shopping expenses without losing any traffic or sales

Are you frustrated with your Google Shopping budget vanishing with minimal results? Are you not hitting your ROI targets month after month? Imagine cutting your costs by up to 20% without compromising on performance. It might sound too good to be true, but it’s what I have implemented for my eCommerce clients.

The key? Comparison Shopping Services (CSS). These platforms enable you to run Google Shopping ads at a significant discount. And yes, it works for Performance Max/Pmax campaigns too. How does it work? This advantage comes from an EU ruling aimed at curbing Google’s market dominance.

Here’s the situation: Google had to open its Shopping platform to competitors like Producthero. To create a level playing field, these CSS partners receive discounted ad clicks, which they pass on to you. This results in a win-win situation: you save money, and Google avoids large fines.

However, the 20% savings is just the start. Producthero offers more than just discounts, providing advanced tools for me to optimise your campaigns, enhance product visibility, and maximise the value of every penny spent.

Why choose Pmax?

Performance Max combines Google’s top-tier predictive AI with its most advanced generative AI to create unbeatable campaigns. But when you add a CSS into the mix, the results are even more impressive.

What’s the catch?

The crux of the matter is that Google must offer these platforms a discount to avoid hefty fines from the European Union for monopolistic practices https://www.reuters.com/technology/eu-court-upholds-eu-antitrust-ruling-against-google-2021-11-10/

As a result, they accommodate services like Producthero. In fact, Google subsidises Producthero by providing a percentage discount, ensuring that Google Shopping does not maintain a monopoly.

I Want to Save 20% Today

Reasons to switch to Producthero CSS:

  • Reduce your Google Shopping ad expenses by up to 20%
  • Maintain your current bids and ROAS targets while boosting click volume
  • Alternatively, lower your bids to enhance profitability without losing volume
  • Gain access to extra tools for optimising your Google Ads performance

Why I Use Producthero:

  • Preferred by advertisers who spent over €1.5 billion through their CSS in 2023
  • Serving more than 10,000 advertisers across 21 countries
  • Partnered with over 500 agencies
  • Dedicated support and training

How It Works

After matking the switch you will now see “By Producthero” beneath your Google Shopping listings, rather than “By Google”.

Wait, there’s more. By using their Pro features along with a labelizer, you can boost your Shopping performance significantly.

This is done by breaking down your products into 4 personas, like so:

HERO: Less than 10% of products generate over 80% of sales. With proper optimisation, these products can become ‘superheroes‘ and drive even more sales.

VILLAIN: About 50% of ad spend goes to underperforming products. This is a loss for advertisers, who can save money by allocating less budget to these items.

SIDEKICK: Some products perform decently but at low volumes. With the right approach, these products can see increased sales.

ZOMBIE: Over 60% of products are ‘dormant,’ receiving almost no impressions or clicks. By activating these products, they can start generating revenue.

Results

Increased revenue comes from optimising the Heroes and Sidekicks, and by activating Zombies. Cost savings are achieved by cutting ad spend on the Villains.

The Game Has Changed

Google Ads (formerly AdWords) has transformed completely in a few short years. Forget about granular targeting and numerous ad groups. Now, it’s all about Performance Max (PMax), Broad Match keywords, and data-driven optimisation. Fortunately, I’ve kept up with these changes and can help you navigate this new terrain.

To stay competitive, it’s crucial to adopt Enhanced Conversions, Offline Conversion Tracking, and Cookie Consent Mode. Additionally, using a CSS for discounted clicks can significantly improve your performance.

I can help you stay current. With Producthero’s support, you’ll have access to invaluable data that provide a competitive edge in the auction. Producthero’s Price Benchmark Connector integrates seamlessly with your Google Merchant Center, offering actionable price benchmark data. This data enables you to compare your prices with competitors, optimise your pricing strategy, and boost your Shopping Ads performance.

By utilising Market Insights reports from your Merchant Center, Producthero simplifies the technical aspects, allowing you to focus on enhancing your competitiveness. You can create feeds of your price benchmark data, group items by competitiveness, and promote products with strong current prices. This strategy not only increases your clicks but also doubles your conversion rates for competitively priced products.

Start Saving 20% Today

By combining my Google Ads and GA4 expertise with Producthero’s 20% discount, we’ll forge a powerful alliance of expert knowledge and cutting-edge technology, aimed at delivering outstanding results for your business.

Get in touch today to get started.